It seems everywhere I go nowadays someone is asking me my opinion about something. ”How was your meal?” ”Did we meet your expectations today?” ”How can we serve you better?” These are just some of the questions I’m asked by telephone customer service reps, hostesses, even the back of my receipt at the restaurant.
Many restaurants and retailers have even taken to offering free gifts or contest entries in exchange for your input and feedback on their product or service. I was told by my waitress at Montana’s yesterday that if I took the time to fill out an online survey I would get a free appetizer on my next visit. Not bad. Wendy’s offered me a free 1/4lb. Single for the same valuable input. I like 1/4lb. Singles! The question is do I like them enough to take the time to fill out one of their boring surveys? I’d most certainly have to give up some of my personal data as well….hmmm…tough one. If I fill out enough of these things, I may never have to pay for food again!
What is becoming increasingly apparent, is that retailers are no longer engaged in a race to the bottom. It is no longer good enough to have the lowest price to attract business. To be truly viable, a company must have competitive prices, yes, but equally important, or perhaps even more important, is a quality product and better customer service. That is why customer feedback, YOUR feedback, provides vital insight on what businesses need to do, where they need to concentrate their efforts, to achieve success in this economy. Consumers are becoming increasingly selective about where they throw their dollars around. The internet, with its online shopping, forums, and blogs, make it much easier for people to draw their comparisons.
Asking customers for their opinion also gives the impression that the company cares about what you have to say, and wether or not their goods or service meet with your satisfaction or not. Wether this is sincere or not is up to you to decide, but expect more of this from your friendly, neighbourhood retailer.
Worldwidevibes cares about what YOU think! Please feel free to leave a comment on your reading experience. We appreciate your input and will reward you with a 1/2 price blog on your next visit!
Tags: blog, customer appreciation, customer feedback, input, marketing, Montana's, online marketing, SEM, SEO, user feedback, web design, websites, Wendy's
